creative maker
wouter
van
waning
recent work
Cool Classic Rally 2025
A vintage Porsche wasn't featured yet in the young but colorful tradition of Cool Classic rally posters and flyers, so a 356 Convertible was an excellent choice. The color scheme arose naturally over time, making the car both blend in and coming your way at high speeds. The geometric background fits the tradition of previous Cool Classic Rally designs.
Timeline
February 25, 2025
Design role
Gooise Caférally Competitie 2025
A moody atmosphere of a long night ride, with an upcoming petrol station not only lighting up the horizon, but most of all the mood of a worn out driver. A true moment of automotive enlightenment, known to each driver all over the globe.
Timeline
February 25, 2025
Design role
All There Is, website
This project developed a visually rich digital platform for Martje Witzels' "All There Is," emphasizing Presence, Connection, and Freedom. The design features natural imagery, ample white space, and a soft color palette to create a calm user experience, reflecting the coaching philosophy of "holding space." The platform encourages engagement by building trust through content on Martje’s philosophy and style, including client testimonials. This creates a low threshold for a first contact with Martje.
Timeline
February 1, 2025
Design role
UX, UI, development

concept
design
development
music
poetry
writing
Working together
- 01
Your ideas, understood
To create original work together, we must truly understand each other. Thanks to a lifelong affection for language and fluency in English, German, and Dutch, I accurately interpret your vision and questions. But true collaboration goes beyond the surface-level brief. Drawing on extensive training in personal development and group dynamics, I am skilled at uncovering the deeper, often unspoken drivers behind initial requests. This deeper understanding is paired with a broad field of reference: whether your request originates in the structured corporate world or the highly individualistic artistic realm, I can relate to your origin and direction. - 02
Creating captivating concepts
The core of our process is distilling your needs into a powerful, compelling creative concept. This concept is the complete blueprint, detailing both practical functionality and a truly captivating essence. With a deep understanding of your full context and need, we move through a highly creative phase, narrowing down wide-ranging ideas and associations into the concrete building blocks that will form a successful design. - 03
The Design Convergence
With a clean philosophy and original product concepts, we begin the vital translation into design, which is where your product truly comes to life. This stage is a dynamic, collaborative dance between functionality and aesthetics. Working closely together, we iterate and refine design ideas until a coherent visual language is formed. The result is a design where every single element flawlessly embeds your unique identity and core ideas. - 04
Fast, focused development
The clarity of the initial work ensures a fast, frictionless development process. The best platform is strategically determined, ranging from low-code tools like Webflow to WordPress or a custom solution, including the necessary software integrations. The final product includes a user-friendly CMS, supports multiple languages, is designed for high SEO rankings, and requires low maintenance. I personally build the smaller, design-centric sites and take on the role of Project Manager for complex backend needs, collaborating with specialized developers.
Interested in working together?
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about me

Creating, building, writing, and setting things in motion have always been my drive and the core of my day-to-day work. Whether using words, code, imagery, or bringing people together on a real-life project, the drive to start building is immediately sparked once a concept begins to form.
Over the past twenty years, I've built an extensive portfolio across diverse fields, all connected by a commitment to original ideas and a love for overcoming practical challenges. Every project is a new adventure. Take a look at my work, and feel free to contact me to start your next project.

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