creative maker

wouter

van

waning

recent work

Cool Classic Rally 2025

A vintage Porsche wasn't featured yet in the young but colorful tradition of Cool Classic rally posters and flyers, so a 356 Convertible was an excellent choice. The color scheme arose naturally over time, making the car both blend in and coming your way at high speeds. The geometric background fits the tradition of previous Cool Classic Rally designs.
Timeline
February 25, 2025
Design role

Gooise Caférally Competitie 2025

A moody atmosphere of a long night ride, with an upcoming petrol station not only lighting up the horizon, but most of all the mood of a worn out driver. A true moment of automotive enlightenment, known to each driver all over the globe.
Timeline
February 25, 2025
Design role

All There Is, website

This project developed a visually rich digital platform for Martje Witzels' "All There Is," emphasizing Presence, Connection, and Freedom. The design features natural imagery, ample white space, and a soft color palette to create a calm user experience, reflecting the coaching philosophy of "holding space." The platform encourages engagement by building trust through content on Martje’s philosophy and style, including client testimonials. This creates a low threshold for a first contact with Martje.
Timeline
February 1, 2025
Design role
UX, UI, development

Working together

  • 01

    Your ideas, understood

    To create original work together, we must truly understand each other. Thanks to a lifelong affection for language and fluency in English, German, and Dutch, I accurately interpret your vision and questions. But true collaboration goes beyond the surface-level brief. Drawing on extensive training in personal development and group dynamics, I am skilled at uncovering the deeper, often unspoken drivers behind initial requests. This deeper understanding is paired with a broad field of reference: whether your request originates in the structured corporate world or the highly individualistic artistic realm, I can relate to your origin and direction.
  • 02

    Creating captivating concepts

    The core of our process is distilling your needs into a powerful, compelling creative concept. This concept is the complete blueprint, detailing both practical functionality and a truly captivating essence. With a deep understanding of your full context and need, we move through a highly creative phase, narrowing down wide-ranging ideas and associations into the concrete building blocks that will form a successful design.
  • 03

    The Design Convergence

    With a clean philosophy and original product concepts, we begin the vital translation into design, which is where your product truly comes to life. This stage is a dynamic, collaborative dance between functionality and aesthetics. Working closely together, we iterate and refine design ideas until a coherent visual language is formed. The result is a design where every single element flawlessly embeds your unique identity and core ideas.
  • 04

    Fast, focused development

    The clarity of the initial work ensures a fast, frictionless development process. The best platform is strategically determined, ranging from low-code tools like Webflow to WordPress or a custom solution, including the necessary software integrations. The final product includes a user-friendly CMS, supports multiple languages, is designed for high SEO rankings, and requires low maintenance. I personally build the smaller, design-centric sites and take on the role of Project Manager for complex backend needs, collaborating with specialized developers.

Interested in working together?
Call me or send me a message!

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portfolio

snippet

Still from the HSA Domburg 2009 Contest video, of a surfer doing an aerial, in the distance a large ship.
Holland Surfing Association, 2009 contest promo video
Video
2010
Commercial
Screenshot of the poem "Niet thuis hierin" by La Force Majeure / Wouter van Waning
Niet thuis hierin
Poetry
2012
Autonomous
Screenshot of the poem "Dood versus schoonheid" by La Force Majeure / Wouter van Waning
Dood versus schoonheid
Poetry
2013
Autonomous
A can of soft drink with the logo of the Holland Surfing Association, referencing that drinking this will give you surfing superpowers.
Holland Surfing Association - Talent Laboratory
Concept
Video
2009
Chef's pick
Commercial
A view of the hills of Maropeng country, the craddle of humankind, in South Africa
Mabele - Spread your Wings & Xplore in Afrique-Carib
Video
2007
Chef's pick
Autonomous
View over 't IJ waterfront in Amsterdam at dawn, with misty waters
Beat Junkie
Concept
Music
Video
2011
Chef's pick
Autonomous
Retro illustration of a hitchhiker on a hill, with a car coming shining the headlights towards him, and in the background a mountain range in the sunset.
Anywhere South
Graphic design
Illustration
2012
Chef's pick
Autonomous
Screenshot of part of the poem "Arabische Lente" by Wouter van Waning / La Force Majeure, in a serif typewriter font
Arabische Lente
Poetry
2013
Chef's pick
Autonomous
Illustration of a small airplan with a banner of the title of the infomercial video, and underneath the Marqeting logo
Infomercial "Online display advertising volgens Marqeting"
Concept
Graphic design
Illustration
Video
Writing
2014
Chef's pick
Commercial
Ipad standing upright showing a house on the screen with a couple in front of it, and a real estate agent on a scooter jumping out of the screen.
Infomercial "OSRE in 1 minuut"
Video
Concept
Illustration
Graphic design
Writing
2012
Chef's pick
Commercial
OSRE logo with three high rise buildings stacked together in green and orange
Redesign OSRE logo
Logo design
2014
Commercial
A geometric illustration of a buddhist monk on a background of geometric shapes in earth colours. Title and explanation of the meditation day on the right of the image
Flyer Shamatha Meditatie Dag
Digital painting
Illustration
Graphic design
2000
Chef's pick
Autonomous
The dark green logo of Camping De Tachtig Morgen, letters in a sans serif style, the stroke is depicting the contours of the old farm and bridges
Logo De Tachtig Morgen
Logo design
2015
Commercial
Screenshot of the poem "No rebound no party" by Wouter van Waning / La Force Majeure
No rebound no party
Poetry
2016
Chef's pick
Autonomous
Screenshot of the title and first part of the poem "Mishaar" by Wouter van Waning / La Force Majeure
Mishaar
Poetry
2017
Autonomous
Screenshot of a webdesign, showing the hero section of Adcombi. A polaroid photo of an old VW van lying on a table is being framed by a simple illustration of a tablet.
Webdesign Adcombi
Webdesign
2016
Commercial
Three variants of the Flow Fysio logo
Flow Fysio logo
Logo design
2016
Commercial
Screenshot of the hero section of the Adcombi Suite dashboard, with a welcome text and 8 cards that help you manage your Adcombi marketing campaigns.
Webdesign Adcombi Suite
Webdesign
2016
Commercial
Screenshot of the title and first part of the poem "Uit I" by Wouter van Waning / La Force Majeure
Uit I
Poetry
2016
Autonomous
Screenshot of a part of the poem "Uit II" by La Force Majeure / Wouter van Waning
Uit II
Poetry
2016
Autonomous
Screenshot of the title and first section of the poem 'Prikkeldingen' by Wouter van Waning
Prikkeldingen
Poetry
2017
Autonomous
Pixel art modification of the Claes Jansz. Visscher painting 'A View of Amsterdam from the north Bank of the IJ', with Godzilla attacking the Eye Museum and the Death Star looming at the back.
A Cinematic View of Amsterdam
Concept
Illustration
2017
Autonomous
A semi-finished coloring page with an illustration of bright zoo animals in weird shaped hot air balloons and rockets. In the background an air ship with a row of yellow dwarfs saluting.
The Sketchy Guide to Amsterdam
Concept
Graphic design
Illustration
2017
Chef's pick
Autonomous
Line-art illustration of Vincent van Gogh with a briefcase on the left with different assets, like sunglasses, a bottle of Absinth, a paper hat and... an ear, all with cutting lines around them to cut out and paste on Vincent.
Make Vincent smile again
Illustration
Concept
2017
Chef's pick
Autonomous
Aerial photo of the Amsterdam Zuid-Oost area, looking at rows of offices that look really the same.
Rafelstad, ingesproken
Poetry
2018
Chef's pick
Autonomous
The Cool Classic Club logo, black on a white background
Cool Classic Club logo
Logo design
2018
Commercial
Screenshot of the first lines of the poem "Rafelstad" by Wouter van Waning
Rafelstad
Poetry
2018
Chef's pick
Autonomous
A screenshot of the introductory sentences of the novelle "Daar Dansen de Blinden" by Wouter van Waning
Daar Dansen de Blinden
Writing
Poetry
2018
Chef's pick
Autonomous
Hero section, with an illustration of a yellow cookie on a purple base with little flags sticking in it, showing the flag of the USA, a world symbol, the text "fake boycot" and "influence the influencers".
Trump's Own Cookie
Concept
Webdesign
Webdevelopment
2019
Chef's pick
Autonomous
A building sized teddy bears sits on the top of a sand dune and watches over the sea with the sun setting in the back behind a group of clouds.
Mrns1 Marine Watcher
Concept
2019
Chef's pick
Autonomous
An illustration of a Jaguar E-Type coming from the historical town of Naarden, symbolized by the outline of the fortress.
Cool Classic Rally 2019
Graphic design
Illustration
2019
Commercial
A piece of paper on a pink and yellow background, with a cutout of the header text, Cool Classic Club logo and icons of luxury products
By Invitation Only
Graphic design
Illustration
2019
Chef's pick
Commercial
Vintage illustration of a car coming over the horizon with the headlights directly towards the viewer.
Gooise Caférally Competitie 2019
Graphic design
Illustration
2019
Commercial
Illustration of a green Jaguar E-type driving towards the viewer in a colorful gradient background
Gooise Caférally Competitie 2020
Graphic design
Illustration
2019
Chef's pick
Commercial
Portrait image with top side close-up of a Cobra logo on a blue hood and the Pininfarina logo on a yellow hood
Join the Club
Graphic design
2019
Commercial
Cover image of the Ferrari 512BB Competizione Stradale book, showing the nose of the Ferrari on a yellow background
Ferrari 512BB20211210 Competizione Stradale
Graphic design
2021
Commercial
Flyer Cool Classic Rally 2023 - Illustrattion of close-up of a red tailgate with 'Rally' written in chrome letters
Cool Classic Rally 2023
Graphic design
Illustration
2023
Commercial
Flyer of the Gooise Caferally Competitie - rear view mirror with VW Beetle in the night
Gooise Caférally Competitie 2023
Graphic design
Illustration
2023
Commercial
Vintage add of 1970 Volkswagen T2a Highroof for LinkedIn saying "This is a Career Opportunity"
Selling my 1970 VW T2a Highroof
Graphic design
Concept
2019
Chef's pick
Autonomous
Flyer for the Cool Classic Rally 2020 showing an illustration of a Mini Cooper with a map of Naarden Vesting behind it
Cool Classic Rally 2020
Graphic design
Illustration
2019
Commercial
Cover image of a microscopic enlargement of an insect head
De herinnering aan hoe het zal gaan
Poetry
Video
2020
Chef's pick
Autonomous
Shepherd's Bush - New dawn on a rise tonight
Music
Poetry
2020
Chef's pick
Autonomous
Shepherd's Bush - Blazin' Blazers
Music
Video
2020
Chef's pick
Autonomous
View of my diner table
Digital painting
2020
Chef's pick
Autonomous
Shepherd's Bush - Higher
Music
Video
2021
Chef's pick
Autonomous
Gooise Caférally Competitie 2021
Graphic design
Illustration
2021
Commercial
Webdesign Tuinhotel Tralala
Webdesign
2021
Commercial
Cool Classic Rally 2021
Illustration
Graphic design
2021
Commercial
Two Chairs
Concept
2022
Chef's pick
Autonomous
The Faithless @ Zwarte Cross 2022
Video
2022
Commercial
Cool Classic Club 5 year anniversary
Graphic design
Illustration
2023
Commercial
Website Cool Classic Club
Webdesign
Webdevelopment
Concept
2023
Commercial
Webdesign Payperplane
Webdesign
Visual identity
2023
Commercial
Screenshot of the hero image of the website, showing a lazy camping chair underneath a parasol with a beautiful garden in the background.
Camping de Tachtig Morgen, website
Webdesign
Webdevelopment
2024
Commercial
Painting of my 6 month old daughter Mira, wearing a azure blue jumper and looking straight into the viewer.
Second portrait of my daughter Mira
Digital painting
2024
Autonomous
First portrait of my daughter Mira
Digital painting
2024
Chef's pick
Autonomous
Updates Coolclassicclub.com
Webdesign
Webdevelopment
2024
Commercial
Cool Classic Rally 2025
Digital painting
Illustration
Graphic design
2025
Commercial
Gooise Caférally Competitie 2025
Illustration
Graphic design
2025
Commercial
Shepherds Bush
Shepherd's Bush - Hey
Music
2016
Autonomous
Wertheimpark
Poetry
2005
Autonomous
Microwaves
Video
2005
Autonomous
Screenshot of the hero section of all-there-is.com, showing a photo of Martje Witzel in the Californian wilderness, with the hero content sitting on top of this.
All There Is, website
Visual identity
Webdesign
Webdevelopment
2025
Commercial
All There Is, logo
Logo design
Visual identity
2024
Commercial
Solar Boys
Logo design
Visual identity
2023
Commercial
Trost Coaching
Logo design
Visual identity
2023
Commercial
Eyecatamaran webdesign and development
Visual identity
Webdesign
Webdevelopment
2022
Commercial
Eyecatamaran logo and custom icons
Logo design
Visual identity
2022
Commercial
Festival of the Fool
Logo design
Visual identity
2023
Autonomous
Geometric illustration of a finch drinking and spilling some drops. The finch has a light red beak, resembling the dot on the 'i' letter of the name of the craft bear "Vin'k lekker".
Vink Lekk'r
Graphic design
Logo design
Visual identity
2025
Chef's pick
Autonomous
Cool Classic Club Veiling
Graphic design
2024
Commercial
Gooise Caférally Competitie 2024
Digital painting
Graphic design
Illustration
2024
Chef's pick
Commercial
Illustration of a vintage open racecar driving to the left, with soft pastel colours
Cool Classic Rally 2024
Graphic design
Illustration
2024
Chef's pick
Commercial

about me

Portrait of Wouter van Waning, showing only his left side, on a yellow background.

Creating, building, writing, and setting things in motion have always been my drive and the core of my day-to-day work. Whether using words, code, imagery, or bringing people together on a real-life project, the drive to start building is immediately sparked once a concept begins to form.

Over the past twenty years, I've built an extensive portfolio across diverse fields, all connected by a commitment to original ideas and a love for overcoming practical challenges. Every project is a new adventure. Take a look at my work, and feel free to contact me to start your next project.

Wouter on his motorbike during an overland tour to Mongolia in 2008

contact me

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